Public Relations Ideas

2007-07-13T07:54:00.000-04:00

Here are some of the ideas brainstormed at the last meeting (Tuesday, July 10):

1) Festival of Trees Sponsorship
2) Become a "member" of the Aviation Foundation: monthly meetings with lunch, access to newsletters, member-only parties/receptions
3) "A Day in the Life of" - Tours of exhibits during the summer by active duty Marines (just at events center)
4) Tours of MCAS Cherry Point: tour would start and end at Havelock Tourist and Events Center

The NEXT MEETING will be held on August 7th at 3 pm. We established that we will hold meetings on the first Tuesday of every month.

2007-06-27T11:55:00.000-04:00

Below are the marketing campaign strategies from my TEC marketing plan for FY 2007-2008.
Not sure if these will help us develop something for the Foundation, but it's a starting point.

MARKETING CAMPAIGN STRATEGIES

Goals of the Campaign:

1. Develop concise but comprehensive promotional materials
Price list separate to avoid having to reprint materials as prices fluctuate

2. Continue working to improve name recognition in target market areas
Public Service Announcements that promote the Center
Website

3. Develop database of various target markets and initiate an aggressive direct mail campaign

4. Increase personal sales calls

5. Develop relationships with MCAS Cherry Point, its tenant commands and contractors
Sales calls
Direct mailings

Discount daytime events for DOD contractors

6. Increase community awareness by attending local fraternal and civic organization meetings for referrals

7. Develop advertisements to be strategically placed in various print media throughout the year to maximize exposure for the facility

8. Explore advertising opportunities on radio and television
A spot geared toward the young bride and groom or 10 year class reunion members
A spot that appeals to the business community on a radio station that would be place in offices

9. Continue improving web page presence and provide additional information including calendar of events and area attractions
Move toward a stand alone web page

10. Increase participation in area trade shows

11. Work with the Chamber of Commerce and Craven County Convention and Visitors Bureau to develop welcome packages and itineraries for overnight groups

12. Develop an evaluation tool to obtain information to be used for future planning

13. Pursue joining with the Aviation Foundation to obtain a billboard

14. Pursue cooperative advertising opportunities

15. Develop a “show” or event to hold annually and increase trafficSome ideas to consider:
· Marine Corps Ball Fashion Show
· Marine Corps Birthday Breakfast
· Look into partnering with the Arts Council’s “Touch of Class” art show
· Outdoor Living show featuring hunting, fishing, kayaks, canoes, bicycles, etc.

Next Meeting - Public Relations Committee

2007-06-20T14:29:00.001-04:00

The next scheduled meeting will be Wednesday, June 13th at 3:00 pm at the Havelock Tourist and Event Center.

Purpose

2007-06-20T14:26:00.001-04:00

The purpose of the Public Relations Committee is to promote the story of the Tourist and Event Center and the exhibits housed inside.

Havelock Aviation Heritage Foundation

Public Relations Ideas

Next Meeting - Public Relations Committee

Purpose