Not sure if these will help us develop something for the Foundation, but it's a starting point.
MARKETING CAMPAIGN STRATEGIES
Goals of the Campaign:
1. Develop concise but comprehensive promotional materials
Price list separate to avoid having to reprint materials as prices fluctuate
2. Continue working to improve name recognition in target market areas
Public Service Announcements that promote the Center
Website
3. Develop database of various target markets and initiate an aggressive direct mail campaign
4. Increase personal sales calls
5. Develop relationships with MCAS Cherry Point, its tenant commands and contractors
Sales calls
Direct mailings
Discount daytime events for DOD contractors
6. Increase community awareness by attending local fraternal and civic organization meetings for referrals
7. Develop advertisements to be strategically placed in various print media throughout the year to maximize exposure for the facility
8. Explore advertising opportunities on radio and television
A spot geared toward the young bride and groom or 10 year class reunion members
A spot that appeals to the business community on a radio station that would be place in offices
9. Continue improving web page presence and provide additional information including calendar of events and area attractions
Move toward a stand alone web page
10. Increase participation in area trade shows
11. Work with the Chamber of Commerce and Craven County Convention and Visitors Bureau to develop welcome packages and itineraries for overnight groups
12. Develop an evaluation tool to obtain information to be used for future planning
13. Pursue joining with the Aviation Foundation to obtain a billboard
14. Pursue cooperative advertising opportunities
15. Develop a “show” or event to hold annually and increase trafficSome ideas to consider:
· Marine Corps Ball Fashion Show
· Marine Corps Birthday Breakfast
· Look into partnering with the Arts Council’s “Touch of Class” art show
· Outdoor Living show featuring hunting, fishing, kayaks, canoes, bicycles, etc.
